Dressing fashionably doesn’t mean you have to compromise sustainability. Here is a list of the top 5 clothing shops in Amsterdam that are an environmental alternative to mass market. Fashion designers of these brands care about materials they choose, stopped manufacturing leather goods and want to share the story of how their clothes are made.
Charlie + Marie (www.charliemary.com)
The store Charlie + Marie is the pioneer of “true fashion”, sustainable fashion made with respect for the environment and animals. In addition to clothes, the store sells various accessories, shoes from the brand TOMS and sneakers from VEJA. Charlie + Marie’s collection can be found online on the official website, but the stylish flagship store in the Gerard Doustraat, 84 is certainly worth a visit.
Nukuhiva, a store on Haarlemmerstraat 36, stands for fair fashion and sustainable products. In the shop you can find sportswear, as well as classic pieces for both men and women. The brands presented in Nukuhiva are Kuyichi, Knowledge Cotton Apparel, Yunit, Armedangels, Inti Knitwear, L’Herbe Rouge, Alchemist, and OH MY BAG.
In this eco-concept store, located on Utrechtstraat 37, you can find various items from brands like People Tree, Matt & Nat, Wunderwerk, L’Herbe Rouge, and Kowtow. The store also has its own fashion line – Real Fake, which uses 100% organic cotton and substitutes animal products with vegan leather, fur, and wool. On their website the company runs a blog about vegan lifestyle, biological products, and the environment.
The name of the shop MHOOM literally translates as “with the eye on tomorrow”. The owners of this place carefully choose brands and products that they believe are the best for nature and people; check out their website!
Sukha Amsterdam (www.atelier-sukha.nl)
Sukha means “joy of life” in Sanskrit. This atelier and shop stands for sustainable production, handmade items from natural materials, locally designed and manufactured goods. Everything produced and sold in Sukha is done with great attention and consideration. Sukha also has a foundation that supports craftsmen in poor regions of Nepal, and donates funds for children’s education and orphanages.